Wednesday, March 9, 2011

Iggy Pop and the Stooges -- "Search and Destroy" (1973)

I'm a streetwalking cheetah
With a hide full of napalm!
I'm a runaway son 
Of the nuclear A-bomb!
I am the world's forgotten boy!
The one who searches and destroys!

2 or 3 lines has featured a couple of songs that have been used in Nike television commercials -- including "Nobody But Me," which was featured only a few days ago.

This post is about the best song ever featured in a Nike commercial, which just happens to be the best Nike TV commercial ever (which probably means it's the best TV commercial ever).

Let me repeat that to make sure you were listening:

THIS POST IS ABOUT THE BEST SONG EVER FEATURED IN A NIKE COMMERCIAL, WHICH JUST HAPPENED TO BE THE BEST NIKE COMMERCIAL EVER (WHICH PROBABLY MEANS IT'S THE BEST COMMERCIAL EVER)!

I KNOW PEOPLE WHO WRITE IN ALL CAPS ARE ANNOYING, BUT "SEARCH AND DESTROY" AND THE 1996 NIKE "AIR" COMMERCIAL IT WAS FEATURED IN DESERVES NOT ONLY ALL CAPS BUT ALSO ITALICS AND BOLD FONT AND LOTS OF EXCLAMATION POINTS!!! 

Michael Johnson
THIS ONE-MINUTE SPOT FEATURES A BUNCH OF OLYMPIC GOLD MEDALISTS (CARL LEWIS, MICHAEL JOHNSON, GWEN TORRENCE, ANDRE AGASSI, SCOTTIE PIPPIN, CHARLES BARKLEY, AND OTHERS)!!!  IT FOCUSES ON ATHLETES IN EXTREMIS, AND HAS BEEN CALLED THE "BLOOD, SWEAT AND VOMIT" COMMERCIAL!!!

SWEAT IS EVERYWHERE IN THE SPOT!!!  THE VOMIT COMES AT ABOUT 0:52 COURTESY OF A DISTANCE RUNNER WHO COLLAPSES TO THE GROUND AND RALPHS!!!  THE BLOOD COMES AT THE VERY END AS A BOXER'S BLOODY MOUTHPIECE IS KNOCKED OUT OF HIS MOUTH AND FLIES ACROSS THE SCREEN IN SLOW MOTION!!!   

HERE'S THE "SEARCH AND DESTROY" COMMERCIAL:


If watching that video didn't bump your heart rate up significantly, you JUST MIGHT BE DEAD!!!

Okay, enough with the caps.  Let's all take a deep breath and exhale very, very slowly.  AND THEN LET'S CHUG ABOUT A HALF BOTTLE OF CHEAP TEQUILA AND RUN OUTSIDE NAKED AND SHOOT A GLOCK 17 INTO THE AIR UNTIL IT'S EMPTY AND THEN WATCH THE COMMERCIAL AGAIN!!!


One final note.  "Search and destroy" is a term that is probably very familiar to those of you old enough to remember the Vietnam War.  "Search and destroy" was a military strategy that involved the insertion of ground troops into hostile territory, usually through the use of helicopters.  The troops would search out enemy forces, destroy them, and then hop back on their helicopters and return to their base. 

Here's "Search and Destroy," which is definitely on my "10 best songs of all time" list:




Here's a link you can use to order this song from iTunes:

Search And Destroy - Raw Power


Here's a link you can use to order it from Amazon:


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