Thursday, September 30, 2010

Saul Williams -- "List of Demands" (2004)

I got a list of demands
Written on the palm of my hands
I ball my fist and you gonna know where I stand


Let's take a short break from my series of posts featuring songs from the albums that everyone owned when I was in college.  (Don't worry, fellow boomers -- we'll get back to 1970 shortly.)

This post is the first in another series, which we can call "Songs That Were Featured in Great Nike Commercials."  I hope my jumping around like this doesn't annoy you.  But my habit of suddenly detouring from one topic to another is one of things that keeps "2 or 3 lines" fresh.  You see, I have a short attention span.  I get bored easily.   

Apparently I got bored easily in grade school as well.  I dug out all my old report cards when I visited my parents recently.  This was one of the comments on my 2nd-grade report card:  "Gary is making excellent progress in all areas except self-control."  The next quarter's comment was "Gary seems to be having difficulty in settling down after the Christmas excitement."

Things didn't change all that much over the next few years.  From my 5th-grade report card:  "Gary's biggest problem is lack of self-discipline."

(Those dried-up old bit . . . oh, never mind.)

Before we watch the 2008 Nike-SPARQ TV commercial featuring "List of Demands," allow me to brag just a little.  This post is the 16th I've done in September, a new record for "2 or 3 lines."  (Inspired by my upcoming high school reunion, I produced 15 in July.)  And "2 or 3 lines" also shattered all previous records for hits and page views, with 695 and 1139 respectively.  (July's marks were 534 and 963.)  Now if you people would start clicking on some ads, "2 or 3 lines" would be livin' the dream!

Without further ado, here's the commercial:




Saul Williams and the other members of his "poetry slam" team were featured in SlamNation, a documentary about the 1996 National Poetry Slam.  In 1998, Williams starred in a feature film about poetry slams titled Slam.

Here's the trailer for SlamNation:  




Williams released his first LP in 2001 (Rick Rubin produced it).  He toured with Nine Inch Nails in 2005, and NIN's Trent Reznor produced his next CD, The Inevitable Rise and Liberation of Niggy Tardust.  (A song from David Bowie's 1972 album The Rise and Fall of Ziggy Stardust and the Spiders from Mars will be featured in a future "2 or 3 lines.")

Enough for now about Saul Williams -- you're probably wondering what SPARQ is.

The "SPARQ Rating" -- SPARQ is an acronym for speed, power, agility, reaction, and quickness -- is a standardized test of athleticism created in 2004.  It has been called "The SAT of Athleticism." 

The general SPARQ test has five components: 40-yard dash, kneeling power ball (a/k/a medicine ball) toss, agility shuttle run, vertical jump, and "Yo-Yo intermittent recovery test," or "beep test."  

In the beep test, an athlete runs 20 meters when a "beep" is sounded, and then runs back to the starting line when a second beep is sounded.  After a short rest period, another beep sounds and the athlete does the back-and-forth sprint all over again.  The recovery time allowed between each pair of sprints is gradually shortened.  The test ends when the athlete is unable to make it back to the starting line before the beep signalling that it's time to start again sounds.




There are also sport-specific assessments for baseball, fast-pitch softball, football, boys' and girls' soccer, and boys' and girls' basketball.  Tim Tebow outscored Reggie Bush on the football test, but 2008 decathlon gold-medalist Bryan Clay poned both of them.

Nike partnered with SPARQ, Inc., to promote cross-training shoes, apparel, and training equipment designed for SPARQ training -- most famously, a really cool parachute you wear while running to create drag when you run.  And it works just as well for dogs as for people: 




The Nike SPARQ commercial features NFL stars (Adrian Peterson and LaDainian Tomlinson),  NBA and WNBA stars (Kevin Durant, Brandon Roy, Steve Nash, and Diana Taurasi), soccer players (Landon Donovan, Abby Wambach, and Hope Solo), lacrosse players (Ryan Powell and Kyle Harrison), and a baseball player (Matt Holiday).

The line that Tomlinson delivers to get things started -- "My better is better than your better" -- is pretty good, and the shot of Peterson running with no fewer than FIVE of those parachutes strapped around his waist is very cool. 

But it's Saul Williams and "List of Demands" that makes this one of the all-time great Nike commercials.   This song starts off loud and fast and never changes -- if you have high blood pressure, it might not be a good idea for you to listen to it.




Click here to buy "List of Demands" from iTunes:

List

Click here if you prefer Amazon:


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